Look beyond bank data to build more robust, individual profiles |
| |  | | | Hi ,
As consumers of financial services products and marketing practitioners, I bet we may agree on lending similar advice to our peers in this industry. This advice would include that, as the world shifts to a new digital era, financial services marketers should shape their marketing and communications to recognize customers' priorities and respond to our changing financial needs.
But as the digital landscape evolves with third-party cookie deprecation on the horizon, and the Identifier for Advertisers (IDFA) becoming opt-in, achieving strong customer connections will become even more challenging for our financial services counterparts. In fact, according to recent research from Epsilon, 75% of financial services marketers are concerned these shifts will make their marketing efforts less effective.
Join me as I host a discussion on how financial institutions can build more complete customer profiles that reflect who their customers are, what they do, and what they care about. This live Tech-Talk webinar, we will feature Epsilon's Shelly Photiades, vice president, strategy services, Sandeep Gadre, senior director, product management, and Evan Goldstein, vice president, analytics.
Register here for "Expand Beyond Your Bank Data: Drive Your Customer ROI in a Changing Digital World," presented by Epsilon. We will learn how:
- To uncover indicators of "in-market" signals and emerging needs as we learn to leverage multiple datasets to create dynamic customer profiles
- Your omnichannel marketing will be affected by third-party cookie deprecation—from audience creation to attribution
- To identify individual needs and connect with consumers in a timely, relevant way with identity-based, future-proof solutions
Reserve your seat now to join me on Wednesday, July 21 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Epsilon.
Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy | | | | | |
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