Credit card issuers are adapting and reinventing offerings in the face of shifting consumer habits

Strategies Leading US Credit Card Providers Are Using to Reimagine Products and Messaging as the Vaccine Rolls Out Get the Full Report →

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they're looking to reimagine their offerings in the future to add new customers and regain primary card status. In The Credit Cards in the 'Next Normal' Report, Insider Intelligence evaluates the future of consumer credit cards through a pandemic-focused lens. After recapping the events of 2020 and exploring the state of the industry, we divide the pandemic recovery into three phases beginning in 2021, identify economic and spending trends within each phase, and determine how they might affect credit card spending, customer acquisition, retention, and risk. We then discuss core trends in the realm of rewards, credit access, and the digital user experience, and identify tactics issuers will likely take to drive growth in each phase. In full, this exclusive report:

1 Unpacks the impact of the coronavirus pandemic on credit card issuers in 2020 and evaluates the steps banks took to adapt 2 Divides the pandemic recovery into three phases and discusses how credit card spending and risk will shift during each phase 3 Predicts core trends in rewards, credit access, and user experience in each phase and identifies why these shifts will benefit issuers' businesses 4 Evaluates issuers' opportunities for acquisition, retention, and loyalty over the next two years Get all of these insights and more when you purchase the Credit Cards in the 'Next Normal' Report for $995. Buy the Report Today →

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