Unforgettable global events, unprecedented media metrics -
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2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year.
The IAS Media Quality Report leverages trillions of monthly data events to provide you with global benchmarks to navigate the evolving digital ecosystem. In the H2 2020 report we cover:
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• Time-in-view, viewability, brand safety, and ad fraud metrics
• Two new metrics: CTV viewability and mobile app viewability
• Results from over 20 regions, including 5 new markets
| | | | | | | | | Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com | | | | | | | | | | | | | |
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