Publishers monetizing with ecommerce are becoming increasingly viable touchpoints in the path to purchase

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Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Publishers expect that ecommerce will become a greater revenue source in 2021, according to a December 2020 Lotame survey. A majority (62%) of US publishers said they expected ecommerce to rank among their three biggest revenue sources in Q1 2021—and 36% said it would be their biggest source of revenues.

Additionally, affiliate advertising ranked among the top three revenue sources for 31% of respondents, with 9% anticipating it to be...

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