Instant Alert: Women are having a profound new relationship…with their smartphones

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Women are having a profound new relationship…with their smartphones by Julie Bort on Apr 29, 2016, 2:09 PM Advertisement If you are a woman and you love your smartphone, you are not alone. Marketing startup Influence Central interviewed 500 women about how they use their smartphone, a redux of the same survey they did in 2002. And the results show that women are having a love-affair-type relationship with these devices, using them in both predictable, and surprising, new ways. SEE ALSO: 9 ways that men and women see things differently at work SEE ALSO: One of Docker's star engineers got so many death and rape threats that the company hired private detectives to protect her Telephone landlines have become a dying breed: Only 46% of homes surveyed had a central home phone, compared to 65% in 2012. That's on par with the national average: 45% of Americans don't have home phones anymore, the CDC says. Source: CDC Families own on average 2.6 smartphones, one for each parent and often one for kids. Women are more attached to their phones than their purses. 48% of women named their phone as the No. 1 item they wouldn't leave home without, while 26% named the purse. In 2012, 43% named the phone, and 31% the purse. For moms, the diaper bag and snack came in a distant third and fourth. See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011