Increasing digitization among US small businesses is forcing banks, acquirers, and fintechs to invest in next-generation features

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US SMBs represent 99.9% of businesses with employees. This category sees approximately $16.501 trillion in sales annually, according to Insider Intelligence estimates based on the most recent US Census Bureau data. This landscape is evolving at a breakneck pace, thanks to the combination of two factors:

New SMBs. About 3 in 5 SMBs announced plans to digitize operations in 2020, according to a June 2020 survey conducted by Wakefield Research on behalf of Visa. And that growth hasn't slowed, especially among micromerchants, which comprise the majority of US SMBs when including nonemployer businesses

Increasing technology investment. SMBs are investing in new products, channels, and payment methods, per a December 2021 Visa survey conducted by Wakefield Research. This is creating a massive opportunity: SMBs will spend...

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