| Many well-known retailers are launching sustainability initiatives centered around Earth Day, to appeal to the three in four US adults (76%) who are concerned about the environment, per a new study from The Harris Poll. For example, The Coca-Cola Co. is using an animated film to "demystify" the recycling process.
While companies are quick to promote their environmental programs to customers, "sustainability measures should be taken with a grain of salt," according to Rachel Wolff, analyst at Insider Intelligence. For instance, Walmart and Kohl's were recently under fire for misleading advertising that suggested products were made of bamboo when they were made of rayon.
What's more, recycling initiatives promoted by many retailers do little to address larger issues around circularity and plastic usage. "As consumers get savvier about what it means to live a fully eco-friendly lifestyle, brands will have to truly commit to circularity and sustainability throughout their supply chain in order to win their loyalty," added Wolff. | |
|---|
|
| Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. | |
|---|
|
|
|
| |
0 comments:
Post a Comment