Podcast listening keeps making gains and the medium is becoming a bigger part of marketers’ audio strategies

An Audio Subset Approaches $2 Billion Get the Full Report →

The amount of money advertisers spend on podcasts keeps increasing. Not long ago, podcasts were relegated to experimental marketing budgets, but soon they'll account for one-third of digital audio ad spending. Growing pains, including a fragmented market and measurement challenges, are abound, but they haven't stopped ad dollars from flowing in. In The US Podcast Advertising 2022 Report, Insider Intelligence presents the trends, data, and strategies related to how marketers are approaching podcasts. Also, our latest podcast listener and advertising forecasts, including our first-ever estimates for Spotify podcast ad revenues. In full, this exclusive report:

1 Discusses how much money advertisers will spend on podcasts 2 Identifies which companies will receive the most podcast ad revenues 3 Examines how much time people spend listening to podcasts Get all of these insights and more when you purchase The US Podcast Advertising 2022 Report for $995. Buy the Report Today →

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