The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm

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Facebook has slowly but surely replaced various internet services for its users. For better or for worse, it's the prime source of news for billions of users—over one-third (36%) of US adults reported regularly getting their news from Facebook, per Pew Research Center's August and September 2020 survey. Indeed, it seems Facebook has become the dystopian reality that the metaverse was designed to escape from.

Despite its expansion of services and widening influence, Facebook remains a legacy web portal at its core. It is still subject to the rules and laws that govern the World Wide Web.

Its smartphone apps on Android and iOS must similarly adhere to Google's and Apple's controls—a fact that CEO Mark Zuckerberg openly bemoaned. Facebook also has to pay 30% of any in-app transactions that take place on these mobile devices (though it has found some loopholes to avoid those fees). As a key company driving engagement and eyeballs, Meta doesn't want to just own a bigger piece of the pie; it's building a whole new bakery...

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