| Major healthcare players are forging partnerships with Big Tech companies—such as Alphabet, Amazon, Apple, and Microsoft—and leveraging their tech expertise to meet customers' growing expectations for digital transformation. What's more, by honing in on niche sectors of healthcare, these tech companies can aid health systems in repairing issues such as data sharing gaps.
These tie-ups also offer a valuable opportunity for tech companies looking to expand their reach into the healthcare sector. For example, by forging partnerships with payers and clinical researchers, Apple has been able to add more health-related features to its Apple Watch to establish the wearable as a clinical tool to be used in medical research.
Despite the benefits tech companies may bring to the healthcare industry at large, their success in this space could put them at odds with incumbents. Looking ahead, legacy players would be wise to observe these new strategies closely, to see what they can stand to lose and gain. | |
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