The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement

The Start of a New Era Measuring Video Get the Full Report →

Ad measurement plays a vital role in media planning, buying, and optimization. This year, there's more competition in video measurement than ever before, and the industry will get closer to its goal of a cross-screen, cross-platform solution. In The Ad Measurement 2022 Report, Insider Intelligence explores the state of ad measurement, focusing on opportunities and challenges in the video space as alternative currencies attempt to put stakes in the ground. In full, this exclusive report:

1 Discusses why advertisers are reassessing currencies and how they are changing 2 Examines the challenges the advertising industry faces in adopting common currencies and standards to measure video ad performance 3 Forecasts how video ad measurement will change in the next year Get all of these insights and more when you purchase The Ad Measurement 2022 Report for $995. Buy the Report Today →

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