Metaverse is still very early in its development, but technology companies are already racing to define their own metaverse business models

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It's rare for a single concept to touch so many aspects of modern life, but the metaverse has the potential to affect many realms, including computing, gaming, retail, marketing, finance, and healthcare. In this report, we break down the past, present, and future of this ethereal concept—and how virtual reality can push the boundaries of the real world.

The metaverse can be considered any mixed-reality realm that, while rooted in real life, lets participants collaborate and transact in immersive virtual spaces via augmented reality and virtual reality (AR/VR) headsets and controllers.

Some companies see the metaverse as the evolution of the internet or smartphones, but instead of interacting with keyboards or touchscreens, users are immersed in interactive environments, making them captive and active participants in cyberspace...

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