Subscription models are driving customer loyalty in online sales of essential goods, but fatigue among consumers threatens long-term growth

Essential Goods Will Drive Growth, but Subscription Fatigue Looms Get the Full Report →

Essential goods—like groceries and personal care products—make up some of the fastest-growing segments in US ecommerce. To lock in customer loyalty, retailers, brands, and delivery services are using subscription models that offer value and convenience to buyers of these essential goods. In The US Subscription Ecommerce 2022 Report, Insider Intelligence presents our latest subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success. In full, this exclusive report:

1 Presents the different subscription models offered by retailers, brands, and delivery services, and the best practices for driving customer loyalty 2 Identifies which product categories are best suited for the subscription model 3 Discusses the challenges of the subscription model, particularly as pandemic restrictions subside and consumers spend more time outside of the home Get all of these insights and more when you purchase The US Subscription Ecommerce 2022 Report for $995. Buy the Report Today →

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