How Brands Can Cash In on #TikTokMadeMeBuyIt with a Content-First Strategy.
 | | | How Brands Can Cash In on #TikTokMadeMeBuyIt with a Content-First Strategy
| | | TikTok's powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends.
Videos with the hashtag #TikTokMadeMeBuyIt had garnered more than 10.2 billion global views as of the end of March, yet many TikTok-inspired purchases still take place off platform.
To succeed on TikTok, brands must craft their social commerce strategies around creating content that's designed for entertaining first and shopping second.
Insider Intelligence's TikTok Commerce 2022 Report details social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022.
We're pleased to offer you a complimentary preview of this report here.
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