Several major companies are joining forces to push the government to allow self-driving cars by Andrew Meola on Apr 27, 2016, 2:07 PM 
This story was delivered to BI Intelligence IoT Industry Insider subscribers. To learn more and subscribe, please click here. The development of self-driving cars continues, but that development is not happening quickly enough for some companies. Google, Ford, Uber, Lyft, and Volvo have created a group that will lobby the U.S. government to accelerate the process of getting self-driving cars on the road, reports Reuters. The federal government has yet to propose any kind of laws or safety standards, which means individual states have been issuing their own regulations. But the U.S. Department of Transportation announced earlier this year that it planned to develop safety guidelines for self-driving cars by this summer. The department's National Highway Traffic Safety Administration (NHTSA) intends to release its full set of guidelines in July. The coalition of companies has hired David Strickland, the former head of the NHTSA, as its main counsel and spokesman. It's clear that this coalition wants to influence the upcoming NHTSA regulations and would likely want to have laws that permit fully autonomous vehicles with no steering wheels or pedals. Google has spoken out about its displeasure with California's self-driving car regulations proposed at the end of 2015 because they do not allow fully autonomous cars without steering wheels. The tech giant has repeatedly stated that it only wants to develop this type of self-driving car. Uber and Lyft similarly want fully autonomous cars for their ride-hailing services so that they can save money by eliminating the need to hire drivers. And Ford recently created a subsidiary that would work on self-driving cars and ride-hailing services. The arrival of self-driving cars feels like an inevitability at this point, but there is still mystery regarding how and when those cars will appear and if the public will welcome them with open arms. John Greenough, senior research analyst at BI Intelligence, Business Insider's premium research service, has compiled a detailed report on self-driving cars that examines the major strides automakers and tech companies have made to overcome the barriers currently preventing fully autonomous cars from hitting the market. Further, the report examines global survey results showing where fully autonomous cars are highly desired. 
Here are some key takeaways from the report: - Three barriers have been preventing fully autonomous cars from hitting the road: 1) high technological component prices; 2) varying degrees of consumer trust in the technology; and 3) relatively nonexistent regulations. However, in the past six months, there have been many advances in overcoming these barriers.
- Technology has been improving as new market entrants find innovative ways to expand on existing fully autonomous car technology. As a result, the price of the components required for fully autonomous cars has been dropping.
- Consumer trust in fully autonomous vehicle technology has increased in the past two years.
- California became the first US state to propose regulations. California's regulations stipulate that a fully autonomous car must have a driver behind the wheel at all times, discouraging Google's and Uber's idea of a driverless taxi system.
In full, the report: - Examines consumer trust in fully autonomous vehicles
- Identifies technological advancements that have been made in the industry
- Analyzes the cost of fully autonomous technology and identifies how cost is being reduced
- Explains the current regulations surrounding fully autonomous cars
To get your copy of this invaluable guide, choose one of these options: - Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> START A MEMBERSHIP
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