After 2020’s bump in social usage, growth in the US social media market will settle back down to a more muted level this year

TikTok Overtakes Snapchat and Pinterest to Become the Third Largest Platform, Behind Facebook and Instagram Get the Full Report →

After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market. In The US Social Network Users 2022 Report, Insider Intelligence presents the latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media. In full, this exclusive report:

1 Discusses which social platforms US consumers will gravitate to in 2022 2 Examines how US social network usage will change in 2022 and beyond 3 Identifies the implications for social media marketers Get all of these insights and more when you purchase The US Social Network Users 2022 Report for $1,995. Buy the Report Today →

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