Gen Z be the most tech-fluent and digitally sophisticated generation yet – here’s how marketers should approach this demographic

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Insider Intelligence

What Usage Looks Like for the First Generation with 24/7 Access to Connected Devices

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Generation Z is coming of age at a time of relentless and unprecedented innovation. As the first true generation of digital natives, Gen Zers have never known what it's like not to have round-the-clock access to the internet. As a result, they expect on-demand information, streaming entertainment, and instantaneous communication in nearly every aspect of their lives.

In The US Generation Z Technology and Media Use Report, Insider Intelligence provides an overview of Gen Zers' technology and media use and how it is changing as they mature.

In full, this exclusive report:

1 Exmaines how Gen Z's technology use compares with that of older generations
2 Discusses how technology is changing the way Gen Z interacts with the world
3 Describes the impact that the pandemic has had on Gen Z's media use

Get all of these insights and more when you purchase The US Generation Z Technology and Media Use Report for $995.
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