The patterns driving marketing success and failure |
| |  | | | Hi,
The average tenure of the CMO has hit a 10-year low. While these executives are being squeezed from all sides of their organization, the biggest source of pressure comes from a lack of alignment with the needs of the business. Understanding CMO archetypes will help ensure prospective chief marketers and their entire marketing departments can achieve success.
Download a complimentary copy of our new analyst report, "The Evolving Role of the CMO: How CMOs Can Align with the Business to Drive Success," to understand:
- How to better connect a marketing department's strategy to overall business goals
- Which leadership styles drive success in marketing departments
- Where business gaps can be aligned with a specific CMO's skills and strengths to clearly define and execute marketing strategies
This eMarketer analyst report is presented by InMobi. | | | | | |
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