Advertisers have more ways and reasons than ever to experiment with video advertising on social

Ad spending on social media platforms will increasingly come from video ads, including Stories ads. As social networks launch and develop more native spaces for users to consume video content, we expect video advertising on social platforms to grow and become more resonant with consumers.

In total, social network video ads will count for 1 in 10 total digital ad dollars in the US in 2022—or 10.2% of the total US digital ad market. Up from 8.4% in 2019, social network video advertising is beginning to take a meaningful share of digital ad spending.

Video advertising will make up more and more of total social media ad spend. Advertisers will spend $24.35 billion on video ads that appear on social networks in 2022, up 20.1% YoY and making up 33.7% of total US social network ad spending. That share has increased incrementally since 2017 and will continue to increase through...

Report Preview US Social Video Advertising 2022 * This chart and data were pulled from The US Social Video Advertising 2022 Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today Ad spending on social media platforms will increasingly come from video ads, including Stories ads. As social networks launch and develop more native spaces for users to consume video content, we expect video advertising on social platforms to grow and become more resonant with consumers. In total, social network video ads will count for 1 in 10 total digital ad dollars in the US in 2022—or 10.2% of the total US digital ad market. Up from 8.4% in 2019, social network video advertising is beginning to take a meaningful share of digital ad spending. Video advertising will make up more and more of total social media ad spend. Advertisers will spend $24.35 billion on video ads that appear on social networks in 2022, up 20.1% YoY and making up 33.7% of total US social network ad spending. That share has increased incrementally since 2017 and will continue to increase through... Get the Report Today Other Related Reports The US Time Spent with Media 2021 Update A pandemic-disrupted 2020 led to even more time spent with digital media than we anticipated. US adults spent an average of... ACCESS FULL REPORT Insider Intelligence's Social Media Trends to Watch in 2022 People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists... ACCESS FULL REPORT To learn more about Insider Intelligence and our Marketing coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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