What to read today: The Banking CMO Report: Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In this report, we synthesize exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally..
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 | January 8, 2022 | |  | | Accelerating digital transformation in banking in 2022 will continue industry upheaval | Insider Intelligence's Banking Trends to Watch in 2022 report identifies three key areas of digital transformation that will further upend the banking industry in the new year.
Big tech companies have used embedded finance, via payments, as an "on-ramp" to financial services. This entryway lets non-financial companies roll out financial products and services to their own customers.
Meanwhile, hyper-personalization is gaining traction in banking and wealth management. This includes the emergence of FIs like Daylight, which caters to LGBT customers and incumbents operating AI-powered services to give bespoke experiences to their customers.
Finally, Western consumers are getting closer to amassing super apps, which are digital platforms that conveniently bundle a wide range of services.
Insider Intelligence's Tom Auchterlonie has the full story. | | |  | BRIEFING HIGHLIGHTS | | | | | | | | | | | | | | | | | | | | | |  | RESEARCH IN FOCUS | |  | | The Banking CMO Report | | Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In this report, we synthesize exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally. | | Get the full report → | | |  | | UK Mobile Banking Emerging Features Benchmark 2021 | | This third annual study, weighted based on responses to a consumer survey, is an exclusive benchmark that ranks the 10 largest UK banks and building societies by assets according to their innovative mobile banking capabilities. We include research on the availability of 41 mobile features, selected based on their propensity to set financial institutions apart, as well as data on consumer demand for each of these features. In this report, we used a dedicated survey of 1,134 UK adult mobile banking users to identify the features that those consumers demand, highlighting features that the largest UK FIs deployed and the mobile functionalities that respondents valued most. | | Get the full report → | | |  | | Banque Nationale Mobile App Spotlight 2021 | | The ranks of new smartphone banking users in Canada will slow to a trickle in 2021, forcing financial institutions (FIs) to enhance their offerings on the primary user acquisition battlefront that is their mobile apps. This report focuses on the Banque Nationale-specific findings from our inaugural Canada Mobile Banking Emerging Features Benchmark Study, which scores the seven largest FIs based on their support of 42 advanced mobile banking emerging features. It focuses on the top features that Banque Nationale does not yet offer across the six key categories. | | Get the full report → | | |  | BECOME A SUBSCRIBER | | | Our subscriptions deliver analysis on the biggest trends and decisions shaping the future of your industry. Stay on top and subscribe today to receive:
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