| Livestreaming platforms have noted upticks in viewership tied directly to the pandemic. While video streaming was already an increasingly popular means of brand marketing and engaging with influencers prior to COVID-19, the stay-at-home mandates accelerated the growth of the existing landscape. For instance, 24% of US internet users ages 16 to 64 began watching more livestreams during the first month of lockdowns, according to a March 2020 survey from GlobalWebIndex.
The newfound popularity of this medium has given major livestreaming platforms such as Instagram and YouTube a more significant reason to continue rolling out new livestreaming features. Trends relating to video streaming may be especially relevant to marketers as they consider new advertising and commerce opportunities in 2022. | |
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