Despite privacy concerns, most companies using location data expect that it will become even more significant

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Insider Intelligence

As Privacy Concerns Rise, Aggregated Data Takes Center Stage

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Better location data and more advanced analytics now offer multiple use cases for strategists in retail, travel, hospitality, finance, real estate, and civic organizations. But companies need to pay more attention to data sourcing and protection due to privacy concerns, operating system rules, and regulations.

In The Location Intelligence 2022 Report, Insider Intelligence reviews the size and structure of the location data market, looks at trends that will affect its growth, and gives suggestions for strategists in retail and related industries on how to adapt.

In full, this exclusive report:

1 Discusses how large the location data industry is
2 Examines what could disrupt the location data industry over the next few years
3 Identifies how strategists in retail, travel, and other verticals should take advantage of location data

Get all of these insights and more when you purchase The Location Intelligence 2022 Report for $995.
Buy the Report Today →

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