| Instacart customers can order ready-made meals from grocery retailers, including Kroger and Publix, via a new effort from the grocery delivery service.
Instacart's latest ambition suggests that it may be looking for new revenue streams and warding off potential competitors, like DoorDash, to prove its long-term worth to investors. "By taking a first step into prepared food delivery, Instacart is signaling that while its loyalty remains to grocery for now, it can easily move into restaurant delivery—and perhaps beyond," said Rachel Wolff, analyst at Insider Intelligence.
While Instacart currently dominates the market for third-party grocery delivery services, we expect the company's share of third-party grocery delivery sales to fall this year, as ultrafast grocery delivery startups cut into profits for both retailers and Instacart, and as grocers beef up their own fulfillment capabilities. But Instacart's success is not solely due to its delivery dominance. "Its advertising platform has become a significant source of revenues, generating $550.0 million in 2021," said Wolff. | |
|---|
|
| Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. | |
|---|
|
|
|
| |
0 comments:
Post a Comment