| Amazon's retail ecommerce sales have been steadily increasing due to consumers' pandemic-induced demands, and the retailer is making steps to keep and expand its dominance in the ecommerce industry.
One way the company is working to stay relevant is by leveraging a biometric-based payment terminal, Amazon One, that allows its customers to authenticate in-person transactions with a palm scan. The initiative first launched in September 2020 and has since expanded into Seattle and New York locations, including some Whole Foods Market stores in 2021.
In addition to getting an early-mover advantage in the biometric market, "the company plans to license the technology to other interested parties, including retailers, office buildings, and stadiums, which could bring in a new revenue stream. And moving beyond retail could preview a push into identity verification more broadly," according to Insider Intelligence's The Power of Amazon report. | |
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