Leverage CTV to reach viewers who have ditched traditional pay TV |
| |  | | | Hi,
Traditional TV spending will fall in the US, but the rise of connected TV (CTV) is filling the gap. Marketers must make smart bets on TV advertising despite disruption in measurement models.
Download a complimentary copy of our analyst report, "TV Ad Spending: Linear and Connected TV Are Winding Toward Convergence," to learn how to:
- Use streaming services to broaden the reach of your linear TV ad campaigns
- Leverage CTV to reach viewers who have ditched traditional pay TV
- Navigate measurement changes, including the shift to more holistic approaches
This eMarketer analyst report is presented by MNTN. | | | | | |
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