Netflix subscribers drop, upfront spending stays steady, and other key digital video trends

YouTube Makes TV Viewing Inroads, and Upfront Spending Stays Steady Get the Full Report →

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q2: new forecasts for local and national TV ad spending and YouTube time spent by device. Updated ad spending forecasts for upfront TV, upfront digital video, upfront connected TV (CTV), linear addressable TV, and linear programmatic TV. In The Q2 2022 Digital Video Trends Report, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q2 2022. It includes new forecasts for local and national TV ad spending and updated ad spending forecasts for upfront TV, upfront digital video, upfront CTV, linear addressable TV, and linear programmatic TV. In full, this exclusive report:

1 Examines the split between local and national TV advertising 2 Identifies where upfront ad spending is growing 3 Discusses how much time people spend watching YouTube on TV screens Get all of these insights and more when you purchase The Q2 2022 Digital Video Trends Report for $995. Buy the Report Today →

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