| According to CVS' annual Health Care Insights survey, 59% of consumers said their primary care physician was their most trusted healthcare provider this year—up 10% since 2021. Consumers' growing trust in physicians could benefit CVS' business, as its clinics will be primarily physician-led.
What's more, "CVS is well positioned to coordinate care with patients' other providers to increase health outcomes," said Erum Ahmed, analyst at Insider Intelligence. As 83% of those surveyed reported that coordination among all health care providers is very or somewhat important to their health, this is likely to make CVS more popular among consumers.
Looking ahead, CVS may face some competition from retail health giants—such as Walgreens—who have comparable primary care strategies and may take a similar approach within the clinical trial space. However, "CVS could lean on its insurance business, Aetna, to boost clinical trial recruitment through its apps and email marketing, which could give them a huge competitive advantage," added Ahmed. | |
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