Evolving consumer behavior, a stricter regulatory environment, and new business models are pushing changes in app monetization strategies

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Insider Intelligence

Which Apps Are Winning, and What Does It Mean for Marketers?

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Smartphone users in the US are installing and using fewer apps than they did during the height of the pandemic, but in a greater variety of categories. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.

In The Mobile App Users and Monetization 2022 Report, Insider Intelligence provides a breakdown of our forecast on consumer app usage and spending on in-app purchases (IAPs), and what it means for marketers.

In full, this exclusive report:

1 Identifies which apps people are using
2 Examines how apps are monetizing
3 Discusses the factors driving these monetization strategies
4 Explains what this means for advertisers and marketers

Get all of these insights and more when you purchase The Mobile App Users and Monetization 2022 report for $995.
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