Gaming continues to become more popular—especially among Gen Z—and will be much harder for marketers to ignore

Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic. Average time spent gaming soared 16.5% between 2019 and 2020, from 12.7 to 14.8 hours per week, according to The NPD Group. That growth rate barely slowed in 2021, with time spent growing to 16.5 hours.

In 2022, we estimate that more than half (54.2%) of the US population will be digital gamers. Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones.

There's also significant overlap between mobile, console, and desktop/laptop gamers. For example, nearly 9 in 10 digital gamers play mobile games, which means just over 10% of gamers are strictly committed to desktop or...

Report Preview Video Game Marketing and Monetization 2022 * This chart and data were pulled from The Video Game Marketing and Monetization 2022 Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic. Average time spent gaming soared 16.5% between 2019 and 2020, from 12.7 to 14.8 hours per week, according to The NPD Group. That growth rate barely slowed in 2021, with time spent growing to 16.5 hours. In 2022, we estimate that more than half (54.2%) of the US population will be digital gamers. Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones. There's also significant overlap between mobile, console, and desktop/laptop gamers. For example, nearly 9 in 10 digital gamers play mobile games, which means just over 10% of gamers are strictly committed to desktop or... Get the Report Today Other Related Reports The Metaverse It's rare for a single concept to touch so many aspects of modern life, but the metaverse has the potential to affect many realms, including computing, gaming, retail, marketing,... ACCESS FULL REPORT US Generation Z Technology and Media Use Generation Z is coming of age at a time of relentless and unprecedented innovation. As the first true generation of digital natives, Gen Zers have never known... ACCESS FULL REPORT To learn more about Insider Intelligence and our Technology coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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