Insurance CMOs are redefining how they measure success in today’s grueling market environment

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Insider Intelligence

How to Deliver Profitable Growth in a Demanding Market

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Insurance CMOs are faced with a tough challenge: acquiring new customers and maximizing their lifetime value in a worsening market environment. Understanding which strategies can help them deliver profitable growth and meet heightened customer demands will be their new key to success.

In The Insurance CMO 2022 Report, Insider Intelligence synthesizes exclusive interviews with CMOs at some of the largest and most innovative insurers and insurtechs in the US and the UK. We provide insights into how CMOs define their roles and responsibilities; what factors are shaping their roles and strategic priorities; and how they can succeed in a fast-evolving, competitive market environment.

In full, this exclusive report:

1 Identifies the most important challenges insurance marketing leaders face today
2 Examines how the insurance CMO's role is evolving
3 Discusses how insurance CMOs can be successful in their role

Get all of these insights and more when you purchase The Insurance CMO Report 2022 for $995.
Buy the Report Today →

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