How brands are responding to consumers' inflation concerns

Inflation is causing some brands to rethink their messaging—but concerns aren't hitting all categories equally

Inflation is causing some brands to rethink their messaging—but concerns aren't hitting all categories equally Brands in certain sectors are leveraging value-based messaging, as well as marketing more affordable products, to resonate with consumers who may be weary about inflation. For example, Del Taco launched a "We Get It" campaign earlier this year, using humor—gas at $5,333; used cars approaching $1 million apiece—to promote its "20 Under $2" menu. However, other categories are doing well, despite the rise in prices, and may not be in a rush to adjust their strategy. For instance, beer firm Molson Coors recently posted positive earnings, and fashion brand Doc Martens posted 43% growth in pretax profits in its most recent quarter. What's more, "The inflationary environment may allow some companies to boost prices beyond their increased costs without facing the type of blowback they would otherwise face," said Zak Stambor, analyst at Insider Intelligence. That said, "Companies have to walk a delicate line, because if their increases are too large, consumers could trade down to another brand." Read This Full Story on Insider Intelligence Related articles UK consumers struggle to cope with cost-of-living crisis View Article Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty View Article Thanks for Reading! Find out why more than 100,000 corporate subscribers worldwide trust our unbiased approach to make grounded decisions about the future of their business. Become a Client Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036