On the heels of a mixed but not entirely disappointing Q1 earnings report, Meta announced that COO Sheryl Sandberg was stepping down after 14 years at the company. So what's next for Meta after Sandberg's departure?
Meta's ad sales growth is the lowest it's been since the company went public in 2012. Meta's Q1 2022 ad revenues came in at $27.91 billion, short of analyst expectations and up by just 7% year over year, per its earnings release. Meta needs to ramp up ad dollars to finance its metaverse endeavors and live up to its new name.
Meta is reportedly developing a new ad option that would use less user data for targeting. Internally called "Basic Ads," the ad format wouldn't rely on anonymized personal data and would be aimed at advertisers looking to build brand awareness. The ads would be measured via...
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