How digital companies are navigating the rapidly changing landscape for digital advertising, retail and ecommerce, and financial services

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Toward the end of 2021, the pandemic was finally easing as stock markets boomed; the digital acceleration brought about by the pandemic was moving forward. Fast forward just a few months and the future looks much less predictable. Mounting inflation, the threat of a recession, the war in Ukraine, and continued supply chain challenges have begun to plague consumers and businesses alike. Big Tech companies like Amazon, Meta, Alphabet, and Netflix stumbled in their Q1 results.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they're being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

We have identified changes that are short-term, key areas set to shift long-term, and what companies should consider as they navigate this...

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