App usage is strong, but advertisers are rethinking their strategies in response to ad tracking and measurement changes

Which Apps Are Winning, and What Does It Mean for Marketers? Get the Full Report →

Smartphone users in the US are installing and using fewer apps than they did during the height of the pandemic, but in a greater variety of categories. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods. In The Mobile App Users and Monetization 2022 Report, Insider Intelligence provides a breakdown of our forecast on consumer app usage and spending on in-app purchases (IAPs), and what it means for marketers. In full, this exclusive report:

1 Identifies which apps people are using 2 Examines how apps are monetizing 3 Discusses the factors driving these monetization strategies 4 Explains what this means for advertisers and marketers Get all of these insights and more when you purchase The Mobile App Users and Monetization 2022 report for $995. Buy the Report Today →

Interested in more Insider Intelligence research? Buy The Essential Digital Media Reports Bundle and gain immediate access to 5 reports covering you on the most disruptive trends in the industry. Bundle Up and Save →

Email sent to: nguyenvu1187.love5@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Intelligence, 11 Times Square, 14th FL, New York, NY 10036