New! US ad spending and viewers forecasts through 2025 |
| |  | | | Hi,
As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Connected TV's (CTV) ad spending is still much smaller than linear TV's, but the gap is closing.
eMarketer forecasts that nearly $15 billion will be spent on CTV ads this year—and that number will double and surpass $30 billion by 2025.
To better understand CTV's impact in the year ahead, we invite you to download a complimentary copy of our analyst report, "US Connected TV Advertising: What Marketers Need to Know About Video's Streaming Dominance." In this report, you'll learn:
- eMarketer's latest CTV ad spending and viewers forecasts through 2025
- How Roku, Hulu, and YouTube will stack up in the CTV ad revenue race
- Why advertisers are bullish about programmatic's future role in CTV
This eMarketer report is presented by MNTN. | | | | | |
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