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| | Adults in the US will spend nearly 4 hours, 30 minutes per day in 2022 on nonvoice activities on their phones and tablets—more than half the workday for many people. That figure is up 44 minutes per day since 2019. Despite a captive audience, app developers, retailers, and brands face new challenges to attract users and make money.
In Insider Intelligence's Mobile Trends to Watch in 2022, Insider Intelligence presents how consumer expectations are shifting, and changes to Apple's ad tracking policies make reaching target audiences more difficult than ever. Will new monetization strategies and retooled mobile user experiences be enough to let mobile players respond to a quickly changing mobile landscape? | In full, this exclusive report: | | |
| 1 | Identifies how developers, along with content and ad publishers, respond to privacy regulations and Apple's restrictions for collecting data | | 2 | Discusses if QR codes and computer vision applications like visual search are fads, or are they here to stay? | | 3 | Examines how the mobile experience can address consumer concerns about the environment |
Get all of these insights and more when you purchase Insider Intelligence's Mobile Trends to Watch in 2022 Report for $1,995. | | |
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