It’s still early days, but augmented reality is showing real potential for social commerce

Social AR is moving from marketing gimmick to brand utility: it's already being used for entertainment and branding purposes and is now showing its value for consideration and sales.

Facebook, Instagram, Pinterest, and Snapchat provide brands with AR tools that let shoppers test or try out potential products they want to buy. As those platforms continue to develop their shopping-related AR toolkits—and TikTok works on its own offering—they are simultaneously creating new opportunities for marketers to cash in on social commerce dollars.

We expect US shoppers to spend $45.74 billion on products or services ordered via social platforms in 2022. That's up by close to $10 billion from...

Report Preview Shopping with AR on Social Media * This chart and data were pulled from The Shopping with AR on Social Media Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today Social AR is moving from marketing gimmick to brand utility: it's already being used for entertainment and branding purposes and is now showing its value for consideration and sales. Facebook, Instagram, Pinterest, and Snapchat provide brands with AR tools that let shoppers test or try out potential products they want to buy. As those platforms continue to develop their shopping-related AR toolkits—and TikTok works on its own offering—they are simultaneously creating new opportunities for marketers to cash in on social commerce dollars. We expect US shoppers to spend $45.74 billion on products or services ordered via social platforms in 2022. That's up by close to $10 billion from... Get the Report Today Other Related Reports Insider Intelligence's Retail Trends to Watch in 2022 Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant... ACCESS FULL REPORT Insider Intelligence's Social Media Trends to Watch in 2022 People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists... ACCESS FULL REPORT To learn more about Insider Intelligence and our Financial Services coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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