Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.
Many businesses are gravitating toward social commerce. According to February 2021 research among 250 US marketers by Sprout Social, 85% of large companies, 84% of medium-sized companies, and 57% of small companies already sell on social commerce platforms.
Social commerce usage is approaching mass adoption among consumers. About half (48%) of US social media users bought something via a social media platform in the 12 months prior to...
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