Instagram announced new tools that aim to keep teenagers on its platform safe, including parental controls that limit scrolling time, restrictions on who can tag them in posts, and stricter limits on recommendations in algorithm-driven parts of the site.
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Instagram announced new tools that aim to keep teenagers on its platform safe, including parental controls that limit scrolling time, restrictions on who can tag them in posts, and stricter limits on recommendations in algorithm-driven parts of the site.
These tighter controls likely came as a response to the "Facebook Files" exposé published by The Wall Street Journal, which included documents showing Instagram executives were aware of the platform's negative impact on teen girls' mental health.
Since then, the company has been in crisis mode, looking for new ways to compete with companies such as TikTok, and win back its foothold. "Though the tools are a positive step, they will likely do little to reverse reputational damage from the 'Facebook Files,' which was the icing on top of an already-falling growth rate among teen users," said Nina Goetzen, analyst at Insider Intelligence.
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To offset the criticism from the Facebook Files report, Instagram has also suspended its upcoming "Instagram for Kids" project, which was supposed to entice younger users to come on to the app. The suspension of this initiative could cause growth to decline even more.
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