Primary care disruptors are using new strategies to treat patients increasingly frustrated with the medical status quo

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Primary care delivery is approximately a $300 billion market, even though it makes up just 5% to 7% of US healthcare spending annually. Well-funded primary care disruptors are moving in, with an eye toward changing consumer attitudes and demographics. There's no one-size-fits-all strategy for this growing cohort of companies, but many are offering consumers easier access and convenience, as well as an enhanced work environment for physicians.

Patients have more options than ever to get care, from urgent care centers to health clinics in local retail pharmacies. They are now more likely to jump from one primary care physician to another, and they're placing less value in having one at all. Disruptors are recognizing these trends and structuring their business models accordingly.

Several startups are gravitating toward value-based care models—specifically ones focused on Medicare patients, most of whom have multiple chronic conditions. Efficient treatment of these patients requires robust technology, such as internally...

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