In 2022, social media marketers and the agencies that serve them will have to be more nimble and experimental than ever

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Insider Intelligence

What's Next for Facebook Advertising, Viral Commerce, Creator Monetization, Social Audio, and Short Videos

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2021 was filled with twists and turns for social media. Controversies at Meta Platforms—the new corporate name for Facebook—bookended a year that also included huge strides forward for social commerce, major developments for creator monetization, and the arrival of TikTok into leading-platform status.

In The Social Media Trends to Watch in 2022 Report, Insider Intelligence examines why the twists and turns are getting bigger and which changes are coming fast as 2022 approaches.

In full, this exclusive report:

1 Discusses whether or not advertisers will leave Facebook because of its many controversies
2 Forecasts what the "it" trend will be in social commerce
3 Examines which kinds of influencers will be top of mind for marketers
4 Takes an in-depth look at whether or not Clubhouse and social audio will soar—or fade away
5 Explains what else TikTok will do to disrupt social video

Get all of these insights and more when you purchase Insider Intelligence's Social Media Trends to Watch in 2022 for $995.
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