Gen Z will soon become the largest cohort of consumers—and brands who want to capitalize need to fully understand their tendencies and expectations

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Generation Z is rapidly becoming highly influential as the oldest members of the generation enter the workforce, flex their buying power, and emphasize social consciousness in nearly all aspects of their lives.

With such a growing and powerful force poised to affect so many industries in the near future, it would be almost impossible to track each of these shifts and trends on your own.

That's where the Insider Intelligence team comes in—to do the research for you when you purchase our US Generation Z Report Bundle.

This bundle examines Generation Z from multiple perspectives: financial, commercial, demographic, psychographic, technological, and more.
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Here is a summary of the resources you will gain access to when you claim your US Generation Z Report Bundle:
check icon US Generation Z Shopping Behaviors: Analyze how Gen Z's shopping behaviors differ from those of older generations, and how the pandemic changed this generation's shopping and buying habits.
check icon US Generation Z Demographic and Psychographic Overview: Examine how Gen Z's diversity affects its outlook on life, and analyze which social issues are the most important to Gen Z.
check icon US Generation Z Financial Behaviors: Dig into how Gen Z's financial behavior is different from that of millennials, and what percentage of Gen Zers use digital and mobile banking.
check icon US Generation Z Healthcare Behaviors: Explore how the pandemic affected Gen Z's health. Learn how Gen Z is different from older generations when it comes to researching healthcare conditions and shopping for healthcare services.
check icon US Generation Z Technology and Media Use: Fully understand how Gen Z uses technology in comparison with older generations such as Millennials and how technology is changing the way Gen Z interacts with the world.
These reports typically retail for $4,975. But through this exclusive bundle offer, you can get them all for just $4,230—a 15% discount!

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