What's standing in the way of holistic metrics? |
| |  | | | Hi,
Combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion this year. All of that growth will come from CTV ad spending.
We invite you to download a complimentary copy of our analyst report, "TV Ad Measurement: Opportunities and Challenges in the Convergence of Linear and Digital TV." In this report, you'll learn:
- The current state of TV ad measurement, and the disruptors that can either encourage or inhibit effectiveness
- How a lack of standardization is hampering efforts to achieve measurability across linear and CTV platforms
- About opportunities for companies that successfully harmonize linear and CTV ads
This eMarketer report is presented by LiveRamp. | | | | | |
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