What role does contextual matching play in the advertising experience? And how do consumer brains respond?
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Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual advertising. IAS research has shown that when asked, consumers prefer contextually relevant ads.
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But what role does contextual matching play in the advertising experience… and how do consumer brains respond? IAS teamed up with Neuro-Insight once again to evaluate how likely consumers are to remember contextually matched ads. |  |
Learn more about the impact of contextual matching in The Context Effect.
| | | | | | | | | Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com | | | | | | | | | | | |
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