What to read today: The Banking CMO Report: Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In this report, we synthesize exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally..
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 | December 4, 2021 | |  | | BNPL is the latest fraud target—and providers should act quickly to avoid losses | Some of the industry's most popular BNPL players have seen a rise in fraud, according to fraud experts who spoke to CNBC.
BNPL fraud can occur in two common ways. Account takeover occurs when fraudsters gain access to an existing BNPL customer's account to make unauthorized purchases. Fake account opening involves bad actors stealing personal information to open a BNPL account under the guise of someone else's identity.
Rising BNPL activity gives fraudsters more opportunities to game the system—making it more important than ever for BNPL providers and merchants to strengthen consumer safeguards.
Without fraud guards, BNPL providers run the risk of losing customers who might fall back on other payment methods—like credit cards, which may have higher fraud protections compared with BNPL—because of distrust.
Insider Intelligence's Adriana Nunez has the full story. | | |  | BRIEFING HIGHLIGHTS | | | | | | | | | | | | | | | | | | | | | |  | RESEARCH IN FOCUS | |  | | The Banking CMO Report | | Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In this report, we synthesize exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally. | | Get the full report → | | |  | | 5G and Financial Services | | More than 60 countries have 5G service networks, with more than 200 million smartphone users connected to them. These networks provide early hints at 5G's eventual performance benefits—most modestly improve throughput speed over late generation 4G LTE networks. But upcoming improvements will provide new opportunities to financial services firms thanks to faster speeds, lower latency, and higher device density. This report analyzes how 5G will change financial services, focusing on five key applications: mobile banking, authentication and security, insurance and investments, community banking, and operations. | | Get the full report → | | |  | | RBC Mobile App Spotlight 2021 | | In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year's level, considerably increasing competition among financial institutions (FIs), including RBC. As the battle for new mobile users heats up, FIs' mobile banking app features will be crucial. This report identifies which key growth opportunities RBC might focus on to gain and retain customers. This spotlight report contains RBC-specific findings derived from Insider Intelligence's inaugural Canada Mobile Banking Emerging Features Benchmark Study, which ranks the country's seven largest FIs according to the availability of 42 mobile banking emerging features. It contains data on the most in-demand features among RBC customers and overall mobile banking users. | | Get the full report → | | |  | BECOME A SUBSCRIBER | | | Our subscriptions deliver analysis on the biggest trends and decisions shaping the future of your industry. Stay on top and subscribe today to receive:
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