How to create a 360-degree customer view |
| |  | | | Hi,
For marketers with legacy systems, focusing on linking data and developing a 360-degree view of consumers is a challenge. Implementing a data lake can help aid you in improving operational efficiencies while reducing costs and increasing revenue.
According to research from Merkle, 76% of US and UK marketing and technology executives said they implemented a data unification capability this past year to support collecting customer data in real time.
Register here for "How to Create a 360-Degree View of Customers with a Data Lake," presented by Merkle, and learn how to:
- Build the right cross-functional team to quickly establish a data lake
- Develop a data lake roadmap and timeline to keep the project on track
- Select tools and technology based on business needs and desired use cases
- Measure the success of operational efficiencies, reduced costs, and increased revenues
- Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained
Reserve your seat now to join us on Wednesday, December 15 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Merkle. | | | | | |
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