[Analyst Report] US Programmatic Digital Display Ad Spending

A breakdown of ad spend by device, format, transactions, and more |

Hi, US advertisers spent 41.2% more on programmatic display ads in 2021—the biggest annual increase since 2016. Will that growth trend continue this year? Download a complimentary copy of our analyst report, "US Programmatic Digital Display Ad Spending: Navigating Innovation in Identity and Consolidation in Ad Tech," to understand why programmatic display advertising is thriving despite lingering uncertainty as third-party cookies are phased out. You'll learn: Market size and ad spending breakdowns by device, format, and transaction method Why identity resolution is both the No. 1 challenge and the No. 1 opportunity for advertisers Insight into the maturation of the programmatic workplace Receive your copy → This eMarketer analyst report is presented by LiveRamp. Email sent to: nguyenvu1187.love5@blogger.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2022 Insider Intelligence, 11 Times Square, New York, NY 10036