Video is here and now on social media, and consumer usage patterns are changing fast

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Insider Intelligence

From TikTok to Reels to Livestreaming, Video Is Driving Major Changes in Consumption Patterns

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Social media is at another turning point. It's not about the metaverse; it's about video. TikTok is the biggest disrupting factor, but a rise in creator video and livestreaming, as well as the widening availability of social media videos on TVs, also present marketers with new opportunities to reach video consumers.

In The US Social Video Usage 2022 Report, Insider Intelligence presents why video viewing is growing on social media, the disruptive effect of TikTok, and other trends including livestreaming.

In full, this exclusive report:

1 Presents where consumers are engaging with social video
2 Identifies which types of video content are most popular with social users
3 Examines which techniques marketing and strategy executives can use to reach social video consumers

Get all of these insights and more when you purchase Insider Intelligence's Social Media Trends to Watch in 2022 for $995.
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