The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube remain highly relevant for creator video

TikTok Is Transforming Creator Video, but Don't Move Instagram and YouTube to B-Roll Get the Full Report →

Video is an essential part of the influencer marketing playbook. While TikTok is the platform on every marketer's mind in 2022, Instagram and YouTube—and even Facebook—will continue to provide ample opportunities to reach audiences via creator video. In The US Video Influencer Marketing 2022 Report, Insider Intelligence presents an analysis of the creator video landscape, TikTok's impact on influencer marketing, and strategies for marketers to achieve video success in 2022. In full, this exclusive report:

1 Examines the types of creator video that consumers are watching and on which platforms 2 Discusses how TikTok is changing influencer marketing, and what will happen to creator video on YouTube and Instagram 3 Identifies the best practices for incorporating video into influencer marketing strategies Get all of these insights and more when you purchase The US Video Influencer Marketing 2022 Report for $995. Buy the Report Today →

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