To remain competitive, banks must participate in an open, collaborative ecosystem of fintechs and consumer brands

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Insider Intelligence

Strategies for Meeting the US Open Banking and BaaS Opportunities

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Leading financial institutions are refashioning themselves to fit into an ecosystem of fintechs and consumer brands. They're adopting a new mindset: find a place for themselves in the fintech ecosystem, lean into their strengths, and don't swim against the tide.

Faced with competition from fintechs and consumer brands, leading banks and technology providers have revisited their strategies. In The Bank in 2025 Report, Insider Intelligence spoke with executives at financial institutions, fintechs, and vendors about how they're pursuing change or reacting to it.

In full, this exclusive report:

1 Discusses how direct-to-consumer fintechs and embedded finance change banking industry dynamics
2 Examines how open banking and banking as a service (BaaS) technologies facilitate fintechs and consumer brands
3 Explains how financial institutions compete, partner, and thrive

Get all of these insights and more when you purchase The Bank in 2025 Report for $995.
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